Opening its doors on June 22nd, the newest Fess Parker tasting room will bring together Santa Barbara’s iconic beach atmosphere with a rotating selection of 16 wines from Fess Parker Winery and Epiphany, focusing on limited production and single vineyard offerings.  In addition, the tasting experience will be fresh and innovative featuring the state-of-the-art Enomatic® wine dispensing system, known for protecting the freshness, flavors and characteristics of each wine.  Wines are enjoyed with the touch of a button, and savored as if each bottle had just been opened.
Fess Parker, Double Tree by Hilton Hotel Lobby Wine Bar

Fess Parker, Double Tree by Hilton Hotel Lobby Wine Bar

The Fess Parker family of wines expanded its tasting experience with the opening of a new tasting room inside Santa Barbara’s four diamond beach-front resort property, The Fess Parker – A DoubleTree by Hilton Resort.  The opening party was attended by VIPs and industry media, where everyone enjoyed usine the new card system for delicous wine tasting.
“We are excited to have the opportunity to bring the Fess Parker Winery experience ‘over the hill’ to our hotel guests who aren’t able to journey to wine country during their stay,” said Eli Parker, “It is a project we have envisioned for this property for quite some time.  To see it come to fruition is very satisfying.”

Fess Parker, Double Tree by Hilton Tasting Salon & Bar

The Santa Barbara beach-front tasting room, located off of the main lobby inside the resort, joins the Parker family’s long-celebrated Los Olivos, California properties, including Fess Parker Winery, Fess Parker Wine Country Inn, Epiphany Wine Co. and The Bubble Shack. “The tasting room is our direct connection with the Fess Parker Winery,” commented Matthew LaVine, general manager of The Fess Parker – A DoubleTree by Hilton Resort. “Guests who pass through our resort doors will now have the unique opportunity to experience a variety of   Fess Parker award winning wines indigenous to Santa Barbara and in an intimate and private setting.”
Known for their hospitality and lifelong dedication to Santa Barbara County’s wine culture, the Parker family has also launched a series of enhanced tasting experiences at its flagship Fess Parker Winery and Vineyard in Los Olivos.  From in-depth tastings of exclusive wine sections to food pairings featuring locally sourced cuisine, the family looks forward to creating the ultimate wine country experience for guests.  For more information on the Fess Parker family of wines, please visit

Fess Parker, Double Tree by Hilton Resort


About The Fess Parker, a DoubleTree By Hilton Resort Set on 24 lush acres overlooking the Pacific The Fess Parker, a DoubleTree by Hilton Resort, offers 338 guestrooms and 22 suites complete with patio or balcony views, a full-service spa, award-winning Rodney’s Grill and 45,000 sq. feet of functional event space.

Opened in 1986 by Hollywood legend Fess Parker, the property is set in a Mediterranean footprint with vaulted ceilings, airy courtyards, expansive gardens and seven mission-style guestroom buildings.  The AAA Four Diamond resort embodies Santa Barbara’s eye for elegance with a casual seaside charm. Ideally located just blocks from Stearns Wharf, Santa Barbara Zoo, Santa Barbara Harbor and the vibrant new Funk Zone,The Fess Parker offers immediate access to the Cabrillo Art Walk, beachfront biking/inline skating, sailing/kayaking, whale watching, volleyball and wine tasting.  Nearby the destination features Mission Santa Barbara, downtown shopping/cultural venues, seven golf courses and Santa Ynez wine country.  Info:; 800.879.2929.
Fess Parker Double Tree by Hilton Resort 633 East Cabrillo Boulevard, Santa Barbara, California, 93103, USA TEL: +1-805-564-4333 FAX: +1-805-564-4964

About Bonnie Carroll


Bonnie Carroll has been a food/travel/lifestyle writer since 1983. She is the founder & publisher of Bonnie Carroll’s Life Bites News, and does travel and food reporting on local radio/TV, she also contributes to a variety of national and international travel/lifestyle publications, and is a member of IFWTWA and NATJA. Contact her at