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Thomas Keller is adding shopkeeper to his resume: Tomorrow, the celebrated chef will debut a 450-square-foot store called Finesse, The Store in Yountville, CA, Inside Scoop SF reports. The shop — located near Keller’s Bouchon and French Laundry – will sell “Keller-branded goods,” signed cookbooks, apparel, seeds from the French Laundry garden, and kitchen tools like a $900 limited edition MAC knife set. The store shares a name with Keller’s magazine, which will of course be on sale at the shop, too.
This isn’t Keller’s first foray into retail, however. He has been a shill for Avis, developed a gluten-free flour (which will be sold at Finesse), and created Per Se and French Laundry-themed holiday gift sets. Silver French Laundry clothespins, anyone?
· Thomas Keller to open a Yountville retail shop: Finesse, The Store [ISSF]
· All Thomas Keller Coverage on Eater [-E-]
by Hillary Dixler of Eater.com
