Flavored vodkas seem to be exploding all over the map these days. Some distillers are already up to 20 and even 30 flavors of vodka in their lineup. Not to be outdone Effen (the word meaning smooth) from Holland, which already had original, black cherry, Dutch raspberry, and cucumber in its lineup has added blood orange, green apple and raspberry.
You may have heard about Effen vodka through their spokesperson Rapper 50 Cent, who takes his rep job so seriously he started an Instagram war with fellow Rapper P. Diddy, who reps Ciroc vodka. I’m really not all that impressed with either of these two spokesfolks, as I think the most effective spokesperson for a brand was the world’s most interesting man, who repped Dos Equis beer.
Effen is distilled from wheat from Northern Holland and pure spring water that has been filtered through reverse osmosis and the final product is filtered five times through active carbon and the natural flavor is infused before bottling.
The bottles are designed to look ultra modern and ultra clean and remind me a bit of the Art Nouveau designs of the 1930’s, just a bit more stark. The blood orange vodka bottle is appropriately draped in a blood orange label. Okay, enough talking about this vodka, let’s try it. The nose is extremely orangey and citrusy, and I can really smell the aroma of the zest. There are virtually no alcohol vapors in the nose. On the palate, the citrus and orange really dominate backed by a touch of vanilla and the vodka is very smooth and warm. The finish is sweet and warm and smooth and, of course, full of orange flavor that lasts a fair amount of time. An ice cube mellows the citrus flavor a bit, but it is still quite flavorful. Actually, even in a martini or mixed drink the blood orange flavor doesn’t seem to lose much of its potency and continues to deliver a very flavorful experience.
Effen vodkas can be found for around $19.99 to $30.00 per 750ML bottle and weighs in at 37.5% ABV or 75 proof.
By George Brozowski